Product photography editing allows you to retouch the photo in order to highlight the main objects or make the photo. This stage is very helpful when you want to design a photo for your product to display on the e-commerce platform, or on your banners and advertising. In this article, you will be provided with the most useful editing techniques for product photography.
1. Remove background
Remove background is one of the most basic techniques of product photography editing. Remove background is to focus more on your product without any distractions behind. When the photo background is removed, you can use the white background or merge the objects to another photo.
Besides, this technique also allows you to replace the inappropriate background with a better one according to your purpose. By doing so, you can keep the consistency of the product image with the same background or background color.
With the development of AI, removing background technique is very fast and precise in even the smallest detail. You just need some quick clicks to finish the background removal. Therefore, you can edit your photos on your own as easily as a pie.
2. Remove unwanted objects
In the stage of taking photography, there may be some unexpected objects included in the photo frame. Rephotography is not a good choice because of wasting time and effort. However, you can solve this problem easily by removing unwanted objects. This is a very effective technique for ecommerce photography editing.
There are many photo editing applications that develop this function very well. First of all, you pick the photo needed to edit. And then rub the finger over the unwanted objects, then choose “Next” and wait for the AI processing the order. After the photo is done and well-managed, you click the “Export” button to download the photo.
There are some product photography editing tips when removing unwanted objects. You should choose a photo that the unexpected objects are clear and easy to recognize. In the rubbing step, you should not rub over the object too much, this would make the AI misunderstand the object. You can use a touch pen to do this.
3. Gradients
Creating gradients is used when you want to stand out some specific detail of the product. This also makes your photo more interesting, and attractive. Many people take gradient backgrounds for their ecommerce product photo and get good results.
If you have not used this technique before, do not worry. Here are some helpful tips for editing the gradient backgrounds.
- The core color is your product color in order to create the relation between the photo and brand image.
- Using the suggested gradient color tone in the photography editing apps.
- Choosing gradient color according to the mixing color guide.
4. Duotone color
Duotone color is a kind of product photography editing that makes the photo more impressive and creative. As its name, duo tone color is the combination of two contrast colors on the color scale.
Duotone color is an extremely versatile trend for accentuating photos in design projects. You can apply this technique to create background, highlight the text, or emphasize the detail. You can refer to some duotone color photos to get the idea for your photo.
5. Shadow
Shadow effects are used extremely widely in the field of photoshop. This effect makes the image more vivid and natural. From a two-dimensional photo, the shadow effect gives a three-dimensional feeling to the image. That’s why many people apply this technique for ecommerce photo editing to make the customer experience more realistic.
To use the shadow technique effectively, you need to accurately determine the direction of the shadow, as well as the shape of the product to design the shadow accordingly. If you don’t edit properly, the effect will become counterproductive.
6. Reflection
Reflection technique is a type of effect that many people choose to use in product photography editing. Just like the shadow effect, reflection creates more realism and vividness in the photo. Unlike shadow, the reflection effect will recreate the image of the object. You can apply many reflection directions depending on your needs and suitability such as diagonal or straight.
Reflection effect is often used for naturally luminescent products such as jewelry, glasses, technology items, and cosmetics. The reflective shape helps draw attention to the product element you want to focus on.
7. Add text
Besides simple images, you can also use text to design your ecommerce product photo as well as provide the product information. When using editing photo apps, you can freely create the text design, color, and style. However, you should not overuse this technique in one photo because it will make the photo composition confusing and difficult to see.
If you add text to photos, you should keep in mind the following product photography editing tips for the most effective results:
- Do not use too many fonts, only use a maximum of 3 fonts.
- Text color should be neutral or match the main color tone of the image to create a connection.
- Use a font size suitable for the image layout as well as be able to read.
- You should only put necessary information and emphasize the main keywords. Do not put too much information in the image to create confusion.
8. Enhancer
If your photo is not clear or you want to clarify some details, you can apply the enhancer technique. Currently, there are photo editing applications that develop extremely good photo enhancer functions. Your images after processing are high quality and natural. So enhancer is definitely a useful product photography editing that helps upgrade the quality of your images.
9. Resize
Each social media platform has different image sizes. So to have a photo that matches the size format of each platform, you need to resize your photo. You don’t need to worry about this step because photo editing apps have this function integrated. You just need to select the image, then choose the platform’s image format and export the image. Very simple, you will have the desired photo in seconds.
Product photography editing is an extremely important post-production step when producing product photos. With all the techniques that are provided above, you can easily create your amazing photos to attract the customer. Hope that the information is helpful for you. Thank you for taking the time reading this article.
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